Update (27/07): App is now live in Google Play. For the first 50,000 users there’s 150 bonus Frequent Flyer points.
In March, Qantas launched a new health insurance service, called Qantas Assure, with the aim of getting their customers moving. Qantas assure lets customers rack up Frequent Flyer points for every step taken. The service launched with an iOS app, but Qantas are advising customers that they will be launching an Android version in June.
The health insurance component is being underwritten by NIB, but the main attraction for most potential customers is the concept of earning Frequent Flyer points for simply walking. Qantas Assure is offering up to 15,000 Qantas Frequent Flyer points per year to members who sign up.
The catch however is that you have to actually join Qantas Assure and take out a policy to access the points. You’re welcome to join, but your points – up to a maximum of 3,000 – will remain locked and unaccessible until you purchase an eligible Qantas Assure policy.
Qantas kicked off their marketing campaign with a neat commercial with the king of walking (ok, Dancing) Christopher Walken
It’s an interesting idea, it could motivate more people to move more. Having to change your health insurance policy to earn said points is a big step though. You should definitely think about it and read up on their offer before doing so.
Along with the app, Qantas will be launching a bonus points offer when they launch the Android app in June.