Tuesday , October 17 2017

Optus will no longer count data from streaming music services such as Spotify, Google Play Music and more from May 2nd

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Good news for Optus Pre-Paid customers who love streaming music, with Optus today announcing that they will no longer count data streamed from selected services against your data cap.

The offer, which goes live on the 2nd of May will count against a selection of popular music streaming services including iHeartRadio, Spotify, Google Play Music, Pandora and Guvera. The new deal doesn’t include all streaming music services, with Apple Music a notable exclusion.

The offer is available to all prepaid plans including My Prepaid Ultimate and My Prepaid Daily Plus, with Optus also advising that ‘other selected plans’ will be included as well, though there is no mention of whether this includes customers on postpaid plans. Prepaid customers must have available ‘MyCredit’ or data available to use the streaming service as well, though it won’t be counted.

Ben White, Managing Director of Marketing and Product at Optus said

Although Australia is a nation of music lovers, we know that data is the number one barrier for Optus customers when it comes to music streaming. We’re confident these plans will break down the data barrier and convince more Aussie’s to try music streaming with Optus prepaid.

How this ties in with the concept of net neutrality is an interesting topic. Optus hasn’t announced whether the named streaming music services will receive preferential speeds, but they are able to stream to their customers without incurring data use penalties, so will this could give a perceived unfair advantage to those customers.

Optus, has also announced new partnerships as part of their expansion into a more entertainment driven company. Last year Optus announced they had secured the rights to stream and distribute both the English Premier League and Cricket. Optus has announced they have partnered with Universal Music and iHeartRadio to bring their customers ‘a richer music experience with access to events, content and the hottest musical acts’.

The new feature will go live on May 2nd, with existing and new customers both able to access the new services.

 

Daniel Tyson   Editor

Dan is a die-hard Android fan. Some might even call him a lunatic. He's been an Android user since Android was a thing, and if there's a phone that's run Android, chances are he owns it (his Nexus collection is second-to-none) or has used it.

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11 Comments on "Optus will no longer count data from streaming music services such as Spotify, Google Play Music and more from May 2nd"

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Member

Time to buy a pre paid dongle for all day streaming at work me thinks

jab_au
Valued Guest

Kind of unfair that your post-paid (bread & butter) customers don’t get better treatment than random payment prepaid users. (Not locked in)

Member

Of course it only applies to pre-paid… it keeps those customers coming back…

the post paid customers are locked in for 24 months….. no need to “entice” them from month to month….and the way they re-lock post paid back in is to offer subsidized or “free” early upgrades to phones…

Member

This is awesome. The 5 Optus and Play Music subscribers in our house will be rapt!

Shahil Prasad
Valued Guest
Shahil Prasad

The start of something great though. Didn’t expect this from Australian telcos. Id expect the rest to follow.

Member

Nice for pre-paid customers. But as a post-paid customer, who signs up for 24 month plans, I feel a bit jipped! Hopefully post paid customers are included soon!

Dylan
Valued Guest
Dylan

This isn’t about them hating on post-paid customers. It would be a trial on their network and to gauge the music streaming customer base. There would be less pre-paid customers than post-paid. It would cost a lot more to open it up to post-paid.

Kai
Valued Guest

ffs Optus – first data rollover for prepaid plans, now this. How about something for people who are are loyal enough to actually be contracted with you?

Member

At some point, maybe you should wonder why you’re being loyal to them, when they clearly don’t care. I’ve been a happy prepaid customer for years!

Will Dutton
Valued Guest
Will Dutton

I’m kind of flabbergasted this only applies to prepaid

Murray
Valued Guest
Murray

Agreed!

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