+ Saturday January 18th, 2020


Email, we all have it, we all use it, many of us loathe it. Gmail was originally invented to make Email better, and today Google is continuing that journey with responsive design being integrated into Gmail for the Web and Mobile.

Responsive design you say, isn’t that something to do with apps? Yes, but it also refers to any design – layout – that detects the constraints and specifications of the device viewing it and changes what the user sees based on those parameters. If you view the exact same content from the desktop or a mobile device you will be served a different view and UI to make the experience native to that form factor.

That’s what Google is bringing to Email. For content that is correctly coded, Gmail – no mention of Inbox at this time – will
now adapt the display based on where you view it from. View it on the Web and you’ll get the standard HTML view we all know and love, view it on mobile and you’ll see a new optimised version as shown below.


The new CSS library will allow designers to change styles based on width, rotation, and resolution, allowing for more responsive formatting to optimize your email for every device. If you’re an email designer check out the developer specific blog post here, or the code repository here.

With Email still an essential part of living online, or in the world really, it’s great to see Email finally getting some smarts in this area. There’s no mention of this being made an open standard that other email clients can utilise, which is a shame, a single unified approach to this would benefit users and content creators alike. Unfortunately, as this is a sender based change I wouldn’t expect all of those full page emails you receive to start displaying correctly on your mobile device for some time to come.

Source: Google.

Duncan Jaffrey   Associate

Duncan Jaffrey

Duncan has been interested in technology since coding "Mary had a little Lamb" in Basic on his ZX Spectrum. A fan of all things Android, most days you'll find Duncan trawling the web for Android news or quietly editing away on Map Maker.

newest oldest most voted
Notify of
Ausdroid Reader

I’ve been playing around with Inbox for a while, but I might go back to the Gmail app for a while to try this out.


I wouldn’t rush, developers still have to implement this

Check Also

Chrome desktop now has better media control for all tabs in a single click

Like their other products, Google’s Chrome browser has a lot to like but there’s also …