Monday , October 23 2017

Facebook introduces Messenger Lite for emerging markets

facebook-messenger-lite
After releasing the ‘Lite’ version of their Facebook app in January last year, Facebook has today launched a lite version of their Messenger app – taking aim at ‘markets with slower than average internet speeds and a prevalence of basic Android smartphones’.

The app will be rolling out to people in Kenya, Tunisia, Malaysia, Sri Lanka and Venezuela first, but Facebook intends to roll it out to other countries in the future.

Facebook Messenger Lite is light in terms of size, weighing in at 10MB, so it won’t hit data plans hard to install it, but, Facebook says it includes the core Messenger experience which will let you send and receive messages, photos, links and stickers.

The app looks the same, but the logo is reversed with a Blue Lightning bolt on a White background.

Facebook is one of many tech companies including Google who are looking forward to capturing their next batch of potential users, these users are very likely going to come from emerging markets. Facebook has been delivering apps which use lower amounts of data, alongside free, though restricted, internet services in emerging markets.

Facebook Messenger Lite could possibly be a good option for anyone experiencing difficulty using the main, somewhat ungainly app. It’s not currently on Google Play yet, but that should change soon enough.

 
Source: Facebook.

Daniel Tyson   Editor

Dan is a die-hard Android fan. Some might even call him a lunatic. He's been an Android user since Android was a thing, and if there's a phone that's run Android, chances are he owns it (his Nexus collection is second-to-none) or has used it.

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5 Comments on "Facebook introduces Messenger Lite for emerging markets"

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Member
Unlikely to be released in Australia just like Facebook Lite wasn’t. Just install the APK, that’s what I did with Facebook Lite. Probably wait a few weeks from now though. If you don’t know how to do it, these are the steps. Download and paste the APK onto your phone, go to your phone settings, security, enable “Unknown sources”, use a file explorer like ES File Explorer, navigate to where the APK is and tap it, scroll down to bottom of installation log and tap install, done. Be sure to disable unknown sources afterwards or your phone will be more… Read more »
Gray Fox
Valued Guest
Gray Fox

Slower than average internet speed sound like Australia.
I wonder how Facebook will treat people that sideboard it in countries they deem UN emerging.

Member

I don’t think they have a way of monitoring it and even if they did they probably don’t care.

I have Facebook Lite on my phone.

Sean White
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Sean White

So this is a simple version that cuts out all their bullshit? I may live in Australia but sign me up, this looks great

Member

Agreed!

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