Digital speed, we all want it, we occasionally get it but our digital lives are often slowed down by a multitude of factors. Google is constantly striving to make it’s Chrome browser as fast as possible, which gets increasingly more difficult the larger and more complicated it gets. Today, they have announced that they have adopted Microsoft’s Profile Guided Optimization (PGO) technology to make Chrome faster.

How much faster you may ask? Up to 15% faster, wow. It’s hard to really put this in context as, one that’s the improvement they measures on their unique system, and 2 they haven’t just increased the speed of the browser across the board. They provided an idea of which elements of the browsers have been sped up, and by how much, but I’ll take any speed increase I can get to be honest.


The speed increase has been achieved through Chrome constantly analysing the over one million functions it includes to determine which functions are used more often. This information is then fed into a special build that continually optimised the code base for the perfect balance between speed and overall code size. PGO also optimises the memory management of the application ensure more optimal use of the CPU.

If you’re running a Windows 64-bit install then you’ve already had these updates since version 52, however, in version 53 the update is now available to 32-bit versions as well. As time progresses this system will continue to monitor the usage of Chrome and optimise it as trends and functions change, and that has to be a good thing.

If you’re the type to get excited by such things we recommend you click through and read all about it.

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Hrrrm? I was already on Chrome 54 before this article was written


Google often pushes out their information after the fact, if you are on Windows 64bit you’ve had this for a while, can’t say I noticed a difference, but then again my internet speed is horrid