There can be little doubt that Google is finally marketing their Android Phones in a big way. The Pixels have seen more pre and post advertising than any previous hardware endeavour that Google has undertaken. According to a report, this marketing has been so successful Google can’t keep up with demand.
9to5Google is reporting that app analytics from AppBoy is showing that the Pixel is showing improved market uptake over last year’s Nexus 6P. More significantly, they found that the typical trend of a phone’s uptake spiking on Day 2 of sale did not occur.
Rather the Pixel and Pixel XL both experienced their ‘uptick’ when the Play Store pre-orders finally arrived in users hands a few days later. The device continues to be difficult to source in the USA both online and from Verizon, though there are fewer issues here in Australia with lots of stock in stores.
Overall the analysis of the app usage data suggests that Google does indeed have a ‘hit’ on their hands, in comparison to their own previous hardware efforts, despite the unjustifiably obscene pricing of the device. It will be interesting to see if we ever get solid market data to indicate how the Pixels have fared against the market at large.
Speaking of Google’s successful marketing, in a continued push of their marketing, the company has released 2 more videos, one focusing on their apparently ongoing campaign for poor motorcycle safety, and the other on the unlimited cloud storage that comes along with a Pixel. Check them out below.
Are you waiting to buy a Pixel? Let us know (and why) below.