Amaysim has reached quite a milestone today, announcing that it now has more than 1 million customers across the Amaysim Group. This comes after just six years in the Australian market, and in the last eighteen months alone, the group has added just over 400,000 customers to reach the seven figures.
This growth is nothing surprising for the number one MVNO in Australia, which recorded a 20% increase in customers in the six months to May 2014 as well. Amaysim’s gains likely come at the cost of Vodafone and Optus who both shed customers over that same period, and likely have more recently too.
Julian Ogrin, Amaysim’s CEO, had this to say on the announcement:
“The creation of the BYO category shook up the mobile market and Aussie consumers have been the real winners. There is now true choice, with simpler plans available and telcos having to work harder than ever to keep customers as the trend of no lock-in contracts continues to rise.
Customers are now in the driver’s seat and this is reflected in the expansion of the BYO market in Australia, which is growing faster than any other mobile market segment with 65% of people who switch providers choosing no lock-in contracts.
Amaysim has stood out from day one in a crowded and confusing market because it is a customer champion that takes an online-driven subscription approach to mobile services and delivers a convenient DIY customer experience. Our customer complaint levels are consistently the lowest in the industry which is a testament to how we’ve raised the bar.
Focusing on what matters most to the consumer has enabled us to create an amazingly simple proposition that is clearly resonating with Aussie mobile users – value driven plans with no contracts and the ability to move up or down plans at any time based on your needs.”
The Amaysim Group includes smaller MVNO brand Vaya, which the group acquired earlier this year. With the acquisition, and with recent customer growth, Amaysim now has around 30% of the MVNO market, and close to 3% of the overall mobile market share.
That’s not bad for six year’s work. Well done, Amaysim.