+ Friday December 13th, 2019

Huawei’s P9 has become the company’s first flagship to sell more than 10 million handsets, it has been announced. Since its announcement in April 2016, Huawei has moved a lot of phones it seems, highlighting Huawei’s fortunes locally and worldwide in breaking into the upper echelon of smartphone sales.

In Q3 2016, Huawei shipped a total of 33.59 million smartphones, which represents a 23% year-on-year increase. Of that figure, around 13.5 million are mid-tier or high-end devices, and the company has made significant break-throughs in European markets.

This probably isn’t surprising, given their enormous advertising push in those markets, including the UK, France, and Germany. I know that at MWC last year, for example, Huawei ads were everywhere across Europe, in airport terminals, train stations, on buses and taxis, billboards and in stores.

It’s easy to be unaware of Huawei’s success locally, as the company hasn’t quite made the inroads in the Australian market that it has overseas, but they’re well on track, delivering affordable handsets with premium features time after time.

With plans to revamp EMUI to make it more relevant and appealing to western markets, we expect big things from Huawei in 2017.

Chris Rowland   Managing Editor

Chris Rowland

Chris has been at the forefront of smartphone reporting in Australia since smartphones were a thing, and has used mobile phones since they came with giant lead-acid batteries that were "transportable" and were carried in a shoulder bag.

Today, Chris publishes one of Australia's most popular technology websites, Ausdroid. His interests include mobile (of course), as well as connected technology and how it can make all our lives easier.

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