+ Saturday October 19th, 2019


Funding creators on YouTube which in turn encourages content creation has been a problem for Google since they purchased the platform. They’ve tried many methods, and today they’re ending one, while introducing something new.

Google has today announced that they will end Fan Funding, a financing model which let fans throw a few dollars towards their favourite creators, at the end of next month in favour of Super Chats. Super Chats will let viewers purchase a highlighted message in a chat during a live stream. The highlighted message in theory will give your message greater prominence, which increases the chance of your favourite YouTuber seeing your comment.

The model for Super Chats allows you to select how much you want to pay by selecting a colour that your message will be highlighted with during the chat, as well as how long the message is highlighted for and how many characters it can be. It ranges in price from $1 all the way up to $500 if you really want your message to be seen.

Purchase amount (USD)ColorColor nameMax. message lengthMax. time in the ticker
$ 1.00 – 1.99Blue0 characters0 seconds
$ 2.00 – 4.99Light blue50 characters0 seconds
$ 5.00 – 9.99Green150 characters2 minutes
$ 10.00 – 19.99Yellow200 characters5 minutes
$ 20.00 – 49.99Orange225 characters10 minutes
$ 50.00 – 99.99Magenta250 characters30 minutes
$ 100.00 – 199.99Red270 characters1 hour
$ 200.00 – 299.99Red290 characters2 hours
$ 300.00 – 399.99Red310 characters3 hours
$ 400.00 – 499.99Red330 characters4 hours
$ 500.00Red350 characters5 hours

YouTube is trialling Super Chats with a limited selection of YouTube creators including iHasCupquakeGreat Library (buzzbean11) and Alex Wassabi but will be rolling it out to users in 20 countries on the 31st of January. Though limited to creators in 20 countries, people in 40 countries will be able to purchase Super Chat messages as well.

I like YouTube, and there’s creators on there that continue to deliver great videos time and time again who I may consider doing this for, but as an old man yelling at clouds, perhaps I`m not the right demographic. There’s a big swing towards watching content on YouTube as opposed to traditional media, and for the younger viewers this may be a great way to both support and be acknowledged by their favourite YouTuber.

Source: YouTube.

Daniel Tyson  

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Dan is a die-hard Android fan. Some might even call him a lunatic. He's been an Android user since Android was a thing, and if there's a phone that's run Android, chances are he owns it (his Nexus collection is second-to-none) or has used it.

Dan's dedication to Ausdroid is without question, and he has represented us at some of the biggest international events in our industry including Google I/O, Mobile World Congress, CES and IFA.

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Sammy
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Sammy

I think the money they get from ads ins’t enough i guess

Joe
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Joe

YouTube is a breakeven business, they don’t make a profit. The astronomical bandwidth costs that they have to pay for the hundreds of millions of hours streamed every day are only just covered by their advertising revenue.

I’m just hoping for the sake of the great (essentially free) service they provide that they’re able to keep expanding and improving it

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