Wednesday , September 26 2018 Ausdroid » News » Confirmed: LG G6 is built on the Snapdragon 821 platform, to get to market as soon as possible

With all the leaks and rumours coming out of LG about the upcoming G6, it’s nice to see something actually concrete that gives us a little bit of guidance about what exactly is going on. Today, Ausdroid can confirm that one of the most widely circulating rumours about the LG G6 — it will feature a Snapdragon 821 processor, and no, LG doesn’t seem too upset by this.

When you think about it, why would they be?

By opting for the currently available marketing leading System-on-Chip from Qualcomm, LG can get a smartphone announced and to market before their Korean rivals even manage to announce theirs. There’s some pretty in-depth analysis on precisely how all this fits together at SemiAccurate.com, and a confidential source within LG has not only confirmed the inclusion of the Snapdragon 821, but drawn our attention to that article, highlighting the accuracy of the contentions therein.

What does this mean in simple terms? LG will already have the LG G6 in production, ramping up stock ahead of a global retail availability which could be as few as a couple of weeks away, call it mid March. At that stage, they’ll have a lead on Samsung of at least four weeks before their 2017 flagship phone is even announced, let alone on shelves.

LG have to be banking on this advantage this year; last year they went head to head with the Samsung Galaxy S7 on announcement, and were beaten to retail shelves by a couple of weeks. That fact, combined with a questionable module concept which ultimately wasn’t very successful, left the G5 as a bit of a sales disappointment.

This year, with the advantage squarely in LG’s court, using a proven capable chipset which was used in the rather more successful Google Pixel line, the LG G6 is definitely shaping up to impress. We’re led to believe that more information will be made public before the official launch on the 26th, and this writer can’t wait to find out all the juicy details.

Chris Rowland   Director / Editor (Ex-Officio)

Chris has been at the forefront of smartphone reporting in Australia since smartphones were a thing, and has used mobile phones since they came with giant lead-acid batteries that were "transportable" and were carried in a shoulder bag.

Today, Chris publishes one of Australia's most popular technology websites, Ausdroid. His interests include mobile (of course), as well as connected technology and how it can make all our lives easier.

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Ernest Morris
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MrDeviant
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MrDeviant

It’ll either be the new G6 or pixel (pending price) or if Samsung really want to hit hard, they will allow their phones to run on the 5G network.

However, I won’t upgrade until I see the next generation of pixel.

Fred
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Fred

Going to have to be cheap then, very cheap.

Nobody sane is going to get a 821 G6, particularly with the bootloops hanging over it, when there are 835 based phones in the offing. How many $100s less will it have to be to find it’s place in the market?

Paul Miller
Ausdroid Reader

Except it’s almost certainly not going to be cheap or very cheap. LG will bank on their target demographic not being interested in what number has been given to ‘some random chip’ in their phone – so long as it looks the part, works snappily enough for their needs and doesn’t catch fire when they try to charge it. I’m supposed to be one of the more knowledgeable potential purchasers yet I’m still happily rocking an 801 processor on my current phone and don’t see any pressing need to upgrade. Price will be determined by so much more than the… Read more »

Fred
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Fred

Problem is, that target demographic doesn’t want anything to do with them and will prefer a Samsung or iphone. Particularly this year when samsung are going ‘all edge’ and apple are supposed to be stirring themselves to actually upgrade the specs and looks. LG simply don’t own that demographic.

So it will be cheap, either immediately, or a few months down the line when the price has fallen to $600 on the gray market.

Paul Miller
Ausdroid Reader

I don’t doubt that the price will fall quite dramatically ‘a few months down the line’ if the launch and its immediate impact doesn’t produce a relatively respectable take up rate – but then that is pretty much the case with most phone manufacturers.

My point was solely that the number attached to the phone’s chip would have a negligible to zero bearing on its success in the market.

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