Foxtel has announced a new streaming service called Foxtel Now, which brings together a number of previous Foxtel services into one highly polished service which brings equivalence with the brand’s traditional satellite and cable-delivered services. The move is important for Foxtel, which has – thus far – relied upon Foxtel Go (which only has a subset of cable programming) and Foxtel Play which wasn’t quite as feature rich, and has recently lost a number of channels. The new service features low-priced and flexible bundles that ensure subscribers have greater freedom and access to sign up to Foxtel’s incredible content with no set up costs and the ability to cancel at any time.
Foxtel Now has some killer features, some of which have been demanded by users for some time, including:
- HD streaming on selected devices
- The ability to cast via Google Cast to supported devices
- Access to Game of Thrones for just $15/month
Of the new service, Foxtel CEO Peter Tonagh said:
Foxtel Now is here and we’re thrilled to share it with customers hungry for the best choice in live sport, new movies, TV and complete seasons.
Over the past few months we’ve introduced some fantastic new changes to our subscription streaming service including lowering the entry point to $10 per month and launching on Telstra TV. As part of the evolution of our streaming service, we felt the time was perfect to relaunch the service as Foxtel Now.
Foxtel Now represents our most flexible and affordable entertainment service and brings with it HD streaming, a great new look and feel and the freedom to jump in and out based on your viewing preferences.
What’s available on Foxtel Now?
Like the cable / satellite delivered Foxtel services, Foxtel Now features five entry level packs to match viewers’ interests including Drama and Pop packs priced at $15 per month each or $25 for both. Lifestyle, Docos and Kids packs are available at $10 per month each. The Drama and Pop packs both feature the showcase channel, which airs HBO’s award-winning Game of Thrones, meaning fans of the series can enjoy the upcoming Game of Thrones season 7, in HD, for only $15 per month.
Foxtel Now’s Movies pack is available for $20 per month in addition to an entry level pack and the Sports pack is available for an extra $29 per month, meaning Sports lovers can now get access to Foxtel’s incredible sports programming for a little as $39 per month.
Foxtel Now launches tomorrow (7 June) and will be available on PC/Mac via the Google Chrome browser, Telstra TV, iOS and Android mobiles and tablets, and Chromecast.
To allay concerns about changing feature sets, Foxtel Now subscribers will have access to all the same programmed content available via cable/satellite (as applies to the selected packs), along with all of the on-demand, catch up and library content available to that tier plus mobile and tablet access via the new Foxtel Now app. At launch there will be over 16,000 titles in the on demand library, half of them in HD with more HD content being added all the time.
What about Foxtel Go and Foxtel Play?
Foxtel is offering a two week free trial to entice new (and existing) users to the platform, which you can access via www.foxtelnow.com.au.
From what we understand, Foxtel Go will remain a companion service to the traditional cable/satellite Foxtel services, available to those subscribers at no extra cost. Foxtel Play will continue on existing smart devices until such time as an updated app is available, and it seems implied, though this isn’t clear just yet, that Foxtel Play may eventually be shuttered in lieu of Foxtel Now.
I already have Foxtel though
Foxtel Now is essentially a separate service offering; if you have cable or satellite Foxtel, you can sign up from $26 a month to get access to Foxtel Now, and you too can take advantage of HD streaming, Google Cast access and access on other supported HD devices. It doesn’t appear as if there’s any pricing advantage to signing up to Foxtel Now if you already have Foxtel satellite / cable — all you’d really gain is the HD streaming / Chromecast features, though we’re looking into this further. There’s also the lack of contracts here, so you can change your packages by the month.