Google’s plan to block intrusive ads is moving forward with Chrome Canary and Dev now showing an option to remove the ads.
Google announced back in June that they planned to have Chrome stop showing ads on websites that are not compliant with the Better Ads Standards. Google was a founding member of the Coalition for Better Ads with other powerhouses in advertising including American Association of Advertising Agencies, Proctor & Gamble and more back in 2016. The aim was to build better standards for advertisers which led to the launch of best practice guidelines for advertisers. It’s these guidelines that advertisers and websites have to meet or face having ads blocked by Chrome.
If you’re interested in checking it out, you can find the new ad-blocker in Chrome Canary or Dev right now. Simply go to Settings > Site settings > Ads and then hit the toggle to remove intrusive ads.
Of course this is only for sites that don’t adhere to Coalition for Better Ads established better practice guidelines. Like most sites around the internet Ausdroid survives on advertising and we try not to overwhelm visitors with ads. As usual we’ll continue to make sure we’re not doing anything untoward when it comes to advertising. That said, this should get rid of those annoying ads.
The implementation of the ad-blocker shouldn’t hit the mainstream Chrome for Android until next year, at least according to Google’s initial plan. We’ll be checking in to see what happens on this front in the new year.