Tuesday , June 5 2018

Growth of Chinese Android Brands Cannot Be Ignored

Chinese brands are restricting the growth of Samsung and Apple according to the latest research from Counterpoint’s Market Pulse for July 2017.

This echoes recent data from IDC about mobile phone sales in Australia:

IDC said that OPPO continued to establish and grow themselves in Australia with 5% market share. The launch of two new devices, A57 and A77 following on from the success of the F1s has fuelled solid growth.

OPPO continues to expand their Australian retail partners. It’s latest move adds Telstra as a retailer of the A57, which is expected to fuel further growth moving forward.

Huawei’s penetration of the Australian market continues with 4% market share on the back of the flagship P10 series launch as well as significant growth in the prepaid segment through its Y series devices available from Telecom operators.

Counterpoint’s Research Director Peter Richardson noted that Huawei has surpassed Apple in global smartphone sales consistently for June and July. He said that

“This is a significant milestone for Huawei, the largest Chinese smartphone brand with a growing global presence. It speaks volumes for this primarily network infrastructure vendor on how far it has grown in the consumer mobile handset space in the last three to four years.”

Counterpoint’s Associate Director, Tarun Pathak also pointed out that “the growth of Chinese brands is an important trend which no player in the mobile ecosystem can ignore. Chinese brands with their dominant position in key markets such as China, Europe, Asia and Latin America have restricted the growth prospects for leading global brands such as Samsung and Apple”.

“Chinese brands are growing swiftly thanks not only to smartphone design, manufacturing capability and rich feature sets, but also by out-smarting and out-spending rivals in sales channels, go-to-market and marketing promotion strategies.”

Commenting on the best-selling models in the month of July, Senior Analyst, Pavel Naiya highlighted, OPPO has been one of the fastest growing brands globally thanks to the popularity of models including the flagship OPPO R11 and the mid-tier OPPO A57 that captured third and fourth spots respectively behind the leader Apple. These were followed by Samsung’s flagship Galaxy S8, Xiaomi Redmi Note 4X and Samsung Galaxy S8+.

Naiya added that “while Huawei climbed to be the world’s second largest brand overall, it is surprising to see none of its models breaking into the top ten rankings. This is due to a multiple SKU portfolio that currently lacks a true hero device. While having a diverse portfolio allows Huawei to fight on multiple fronts, it does little to build overall brand recognition; something Huawei badly needs if it is continue to gain share. While Huawei has trimmed its portfolio, it likely needs to further streamline its product range like Oppo and Xiaomi have done – putting more muscle behind fewer products.”

Source: Counterpoint Research.

Neerav Bhatt   Journalist

Neerav has been interested in Android phones since he bought the 1st one ever released (HTC Dream/G1). He has never bought an Apple product :-) His dream phone would have stock Android OS, fast high-res camera and swappable 4000mAh battery.

A high performer in multiple fields, Neerav has worked as an IT Support Analyst, Mainstream media writer/Photojournalist and University Research Librarian.


  1. > Chinese brands are restricting the growth of Samsung and Apple

    Overpriced phones, user hostile system specs, and price gouging are restricting growth of samsung and apple.

    If they reined in their profit margins, they’d would find more takers – or even just listened to what people were after (cough, headphone jack, IR blaster, bigger battery, Qi charging, microSD, etc).

    No phone is worth $1000, and there are plenty of chinese manufacturers that realise that the big boys have priced themselves out of the market.

    • Yep that about sums up the situation. Sure there will always still be sheep attracted to the latest shiny object that will pay whatever it takes to get it. I think a lot of the public is now at a point where they are looking for better value option and are willing to try out a cheaper Chinese option. I know I am one of these people having very recently bought a Xiaomi Mi5s. I had been very much looking to get another Motorola but found all of the recent announcements to be uninteresting and overpriced and found that the Xiaomi phones offered more of what I wanted as a much more affordable price.
      So far I am extremely happy I made that choice too as it runs much faster than my Moto X Play ever did and the battery life is at least as good as I was getting with that phone recently too. This is my second Chinese phone too as I before the Moto had one of the smaller brand options which was great value but had a strange storage issue where the phone storage was in 2 parts neither of which were large enough for installing larger games on.
      I guess the one downside of most Chinese phones and tablets for that matter is that they are lucky to ever see an update except from the larger brands.

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