After announcing trials of their 4.5G technology earlier this year, Optus has today opened the doors of a new ‘flagship experiential store’ in Sydney, where customers can check out the latest uses for connected homes.

The flagship experiential store is located at 383 George Street in the Sydney CBD and is the third of five Experiential stores which will open across Australia, with the Chermside and Parramatta experiential stores opening earlier this year. Two more stores will open their doors later this year, but Optus aren’t talking about where they will be yet.

The stores are filled with tech including Smart Home devices, Smart Switches and of course, Google Home. 4.5G will allow for more capabilities for customers, with Optus’ Managing Director of Networks, Dennis Wong saying

4.5G is a pre-cursor to 5G technology and offers consumers significant benefits including a better internet browsing experience, better quality streaming and less network congestion.

Optus sees the uses of 4.5G also allowing for benefits for the growing Internet of Things market which is demonstrated alongside other topics on the 4x4m 8K TV screen mounted in the store.

Optus is heavily invested in showing new avenues and directions for their business. Over the last year Optus has increasingly begun offering multimedia content such as the English Premier League, access to Cricket and more, 4.5G technology will also help Optus customers get data faster. Vice President of Optus Retail Frances Martin said

today’s store opening also reinforces Optus’ change in direction from a traditional telco to a multi-media led company.

Talking about the new interactive area in the store, Ms Martin said ‘The digital technology featured in the store comprises more than 120 million pixels and almost one million LEDs.’ Their interactive area also includes an interactive area where you can take a selfie with Usain Bolt. Optus says ‘This activation uses facial recognition technology and body tracking technology to identify consumers’ micro expressions and gestures to ensure the ‘perfect selfie’ is achieved’.

If you’re in Sydney and looking to see what the future holds, you can check out the store on George Street.

Source: Optus.