Optus has today announced a new partnership with the Seven Network to offer data free streaming of the Australian Open, Winter Olympics and Commonwealth Games.

Optus will be offering streaming without affecting data caps to post paid customers only. Only new and recontracting Optus customers on their 24 month My Plan Plus, My Plan Flex, 12 month My Plan Plus SIM Only plans or 24 month My Mobile Broadband Plus $35 or above plan with Mobile TV Streaming included.

Optus’ Managing Director of Marketing and Product, Ben White, said that this new partnership will give Optus post-paid customers access to ‘more than 3000 hours of the best live-action sporting events on offer in Australia this summer all streamed data-free’.

The streams will be included as data free when streamed through three new apps launching next week (Spoiler: 7Tennis is live now). The apps – 7Tennis, Olympics on 7 and 7Comm Games – will be available to users on both Google Play and through the Apple app store.

The apps will offer multiple streams from each event at the one time, with the 7Tennis app offering live streams from up to 16 courts at once. Fans of the Winter Olympics will be able to watch up to 7 events being streamed at any one time, and through the 7Comm app, fans will be able to choose from up to 14 events being streamed at one time.

Developer: Seven West Media
Price: To be announced

Having access to more video content on the go is becoming an expected service for most Australians. Optus already offers data free streaming from Stan, Netflix, iView and FetchTV for post-paid (and some pre-paid) customers, driving customers to want more. This is backed up by Optus with Mr White, saying,

Consuming content on the go is fast becoming the most popular way Australian’s watch sport and entertainment. By partnering with Seven, Optus customers can catch the action whether they’re watching on the commute to work, at the beach or at a summer BBQ.

It’s a shame that pre-paid customers aren’t included but there can only be so much on offer. If you’re a post-paid customer you can install the apps as they go live and get ready for more sport.

Source: Optus.
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    These exclusive deals on content that Optus are buying up (see also the English Premier League) are really beginning to frustrate me as a consumer. It’s hard enough with stuff being silo’d away in FoxTel or Stan or Netflix, but at least they are competing entertainment services at, for the most part, pretty reasonable charges. With Optus getting in on the act and locking their content to Optus mobile or broadband customers, and other telcos likely to follow, how many different mobile phone accounts might I need in future to gain access to the range of TV channels and/or sports… Read more »