Amazon is looking to save a bit of their 2017 Australian launch with a Boxing Day Sale which sees some pretty good deals across all categories.
The sale begins at 12:00am on Boxing Day, the 26th of December. There’s some good deals intended for the sale on Amazons own hardware and digital content with the Fire Stick being offered in ‘deals’, while the Kindle E-reader hardware may be offered at up to $50 off, while Audible will be offering deals to new users for access to their audio book subscription service.
Amazon will also offer deals on the usual fashion and movie products. Amazon says they will have up to 40% off on Men, Women, Kids Clothing, Shoes and Accessories across brands including Puma, Casio and Tommy Hilfiger. Bargain hungers will be able to take advantage of buy 1 get 1 free deals on select Books, Movies and DVDs.
Additionally, Amazon will have deals on both consumer electronics and small electrical and electronics including kitchen products, Sonos products and Fitbit trackers. Games will be a focus as well with deals on gaming consoles and games from Nintendo, Ubisoft and EA throughout the sale.
Parents will be happy to find nappies and toys included in the sale, with Hasbro, Play-doh and Mattel toys included as well.
Rocco Braeuniger, Country Manager of Amazon Australia said
We hope that with our Boxing Day sale we are offering customers great value across hundreds of products, and a convenient way to shop during the holidays
Delivery for any eligible orders above $49 include free delivery with a one-day delivery service available to select areas. Amazon includes a ‘priority’ one-day delivery service for $9.99 to Sydney, Melbourne, Brisbane, Adelaide and Canberra.
If the savings aren’t enough then customers using a NAB personal Credit Card or registered American Express Card will receive 10% back up to a maximum of $100 this Boxing Day.
The deals are all listed as ‘only while stocks last’, so there is the possibility of disappointment for customers if too little is on offer. Amazon says they will also be doing hundreds of ‘Lightning Deals’ throughout the sale, these will be products available at a discount, in limited quantities, for a short period of time.
Whether this is enough to turn customers to Amazon is a big ask with most customers fairly disappointed to date with Amazon’s Australian launch. The quality of the discounts and speed of delivery will be a big deciding factor for most people with many finding that purchasing an item on the Amazon US site a faster, and often cheaper way to shop. We’ll see what’s up at 12:01am on Boxing Day.