Saturday , February 24 2018

Google is bringing their Accelerated Mobile Pages (AMP) tech to Gmail


Google’s Accelerated Mobile Pages (AMP) is bringing a faster web to most of the world, and while it’s not to everyone’s taste it is demonstrably faster when you use it. That speed is coming to Gmail with a new developer preview launching today.

The new dev preview will allow developers to ‘create more engaging, interactive, and actionable email experiences’ says Google. The preview, which is being used by Pinterest, Doodle and Booking.com to create new experiences for their users, allows for dynamic updating within your Gmail browser window so you don’t have to refresh, saving time.

The dynamic nature of AMP for Gmail will allow users to, for example ‘submit an RSVP to an event, schedule an appointment, or fill out a questionnaire right from the email message’.

We spend a lot of time looking at, triaging and responding to email, and better, faster tools are alright with me. Can’t wait to see how this one pans out.

Source: Google.

Daniel Tyson   Editor

Dan is a die-hard Android fan. Some might even call him a lunatic. He's been an Android user since Android was a thing, and if there's a phone that's run Android, chances are he owns it (his Nexus collection is second-to-none) or has used it.

Dan's dedication to Ausdroid is without question, and he has represented us at some of the biggest international events in our industry including Google I/O, Mobile World Congress, CES and IFA.

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