+ Friday January 18th, 2019 Ausdroid » News and Editorial » Australians purchased 9.2 million phones last year – more than half were Android phones

In a new study released today by industry research firm Telesyte, new figures show that Australians purchased at least 9.2 million smartphones last year, with more than half of those being Android phones.


The Telsyte Australian Smartphone and Wearable Devices Market Study 2018 focuses a lot on the Apple side of things, talking about the iPhone X which apparently didn’t make a huge impact in sales numbers due to ‘the high price tag and short time-in-market during the calendar year’. On the Android side of things, of the 9.2million handsets sold last year, 55.4% were Android, with 44.7% Apple devices, leaving just 0.2% as ‘other’.

Telesyte now estimates that there are 19.3 million smartphone users in Australia. The split between users shows that 8.6 million of those users have Apple devices while 10.3 million use Android, with 400,000 users using ‘other platforms’. For top Android vendors in Australia, Telesyte says that Samsung, OPPO and Huawei are the top three most popular devices in Australia, so perhaps Oppo is on to something.

The study found that internal storage is becoming more important to users in Australia with users paying more for a phone with greater internal storage.


Also included in the study was data on smartwatch trends in Australia with the overall smart wearable category decline in ‘smart wrist wearables’ though this was due to a decline in fitness band sales, with smart wristbands overtaking fitness bands as the predominant fitness tracking devices.

Apple is eating everyones lunch in the smart wearable category with the Apple watch selling 360,000 units in the second half of 2017, now claiming 75% of the market compared to just half of the market in 2h 2016. Overall, Apple and Fitbit are the market leaders in smart wrist wearables in Australia.

According to Telesyte, LTE or mobile network connectivity is driving smartwatch sales, with almost 30% of Australians are now looking to find a smartwatch with mobile connectivity. Again, it seems the LTE connected Apple watch is driving these numbers.

Mobile Payments

When it comes to mobile payments, it appears that Apple Pay is driving the market in Australia at least when it comes to mobile payments with one in five iPhone users willing to switch banks if they support Apple Pay, with Apple Watch users increasing that number to almost 1 in 3.

Android Pay users are less likely to change banks as shown in the figures provided by Telesyte.

There does seem to be a large portion of Android users – at least in the comments here on Ausdroid – who are happy to simply use their banks Tap and Pay solution rather than Android (or Google) Pay, so that’s likely a contributing factor that isn’t mentioned in the report.

Daniel Tyson   Ausdroid's Editor in Chief

Dan is a die-hard Android fan. Some might even call him a lunatic. He's been an Android user since Android was a thing, and if there's a phone that's run Android, chances are he owns it (his Nexus collection is second-to-none) or has used it.

Dan's dedication to Ausdroid is without question, and he has represented us at some of the biggest international events in our industry including Google I/O, Mobile World Congress, CES and IFA.

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Tibb So
Ausdroid Reader
Tibb So

I’m very surprised Apple’s share of phone sales is so high in Australia. Most of Oppo and Huawei sales would be their cheap and nasty models I would imagine. Apple Pay (watch & phone) users would be more likely to switch banks because they have to since their own bank probably doesn’t support it. Android Pay users would not necessarily have to switch because their bank would already support it. I was an early adopter of Android Pay and then Samsung Pay, now I mainly use a mix of Samsung Pay (S8+ if I need to use a rewards card)… Read more »

Ausdroid Reader

When you consider how many companies only issue iPhones to their employees, and that many people like using iPhones, the sales figures aren’t surprising at all.

Tibb So
Ausdroid Reader
Tibb So

I may strangle the next person that asks me how they find their lost iPhone but never knows if the phone has “find my phone” activated or what their Apple Cloud/iTunes password is. There are a lot of people who have iPhones because “duh, it’s an iPhone” that are too dumb to have or use an Android. The first thing every person should do when getting a new smartphone is activate the tracking.


android is like 100 phone’s makers and apple oz is only one ! God bless you Apple 🙂


My credit card is in a holder attached to the phone case. I can do tap and pay without turning NFC on and wasting more battery power. 🙂

Tibb So
Ausdroid Reader
Tibb So

If you are with Westpac, check out the Westpac PayWear, it is a tiny credit card the size of a sim card. Comes with a silicone wrist-strap (prone to coming undone) or a silicone holder for slipping onto existing watch bands. Could even sticky tape them into your phone case. Not with Westpac – other banks will have similar offerings soon.

Ausdroid Reader

I don’t use Android Pay as it doesn’t work well on my G4. So apart from an old phone that is another reason I need to upgrade this year.
Interesting article, thanks Daniel 🙂

Phillip “Molly” Malone
Ausdroid Reader

The pay stat mentioned above is less interesting to me then the stat of how many people HAVE changed banks over availablity of the pay systems

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