Facebook has today announced that they will be displaying 3D content in your feed with partners including Sony, LEGO, Jurassic Park, Wayfair and more.

The move was announced on their Facebook Developers blog by Product Manager Aykud Gönen who said that the Facebook 3D posts will use ‘industry-standard glTF 2.0 file format’. The gITF 2.0 format allows 3D artists and brands to share 3D images with textures, lighting, and realistic rendering but will also support unlit workflows for photogrammetry and stylized art. The posts shared can be interacted with, allowing the users to rotate the models in their feed.

There are a number of ways to share 3D models to Facebook with support for sharing from Facebook’s Oculus Medium web gallery and 3D modeling software Modo has added the ability to generate Facebook-ready files straight to your feed as well. Facebook is also looking to introduce support for Google’s Poly as well. A

Sony Mobile users using the 3D Creator tool on the Xperia XZ1/XZ1 Compact and Xperia XZ Premium phones with the Android Oreo update will also be able to upload their 3D creations directly from the tool as well. Sony Mobile shared their first Facebook 3D post this morning

John Featherstone, Managing Director of Oceania, Sony Mobile, said of the Facebook 3D feature

we are delighted to announce our collaboration with Facebook and excited to bring new, innovative ways to bring people closer with their friends and family. Please stay tuned to our Facebook page to check out all the 3D creations being shared.

The support is being used by the makers of Jurassic World to promote their upcoming movie, with the team showing off the Velociraptor ‘Blue’ in their post shared earlier today

Lego users will be able to share their creations, while US-based online furniture store WayFair showed off a complete living room in their example of Facebook 3D posts.

The Facebook 3D support will in future tie-in with Facebook’s Occulus VR headset and possibly their rumoured Augmented Reality headset with Facebook saying ‘In the future, we envision a seamless digital world where people can share immersive experiences and objects like these across VR, AR and Facebook News Feed.’

Source: Facebook.