LG have had a laclustre couple of years with their devices a little bit “ho hum” so it was no surprise when earlier this year LG scrapped what was going to be the G7 to work on making something better, something competitive. Now the device that was to be the G7 Neo has shown up at MWC.

At a private LG event at MWC an Israeli journalist managed to get hands on with what was going to be the G7 Neo, and of course managed to snap a few pics and even take a video. The G7 shows the dual rear camera setup, in a vertical setup as opposed to the horizontal setup we have seen in recent LG flagships.

LG’s usual fingerprint sensor remains the same — below the camera. The rear device looks to be a shiny glass-covered material which we have seen on their devices before but it may also indicate the presence of wireless charging.

Turning the phone over shows something that it seems so many companies are doing unapologetically at the moment — copying the notch of the iPhone X. While the phone’s software seems to hide the notch in some parts of the software, when the black bar is not present the notch is there for all to see.

The video shot of the device shows even more:

The phone, with the notch included, looks like so many other notched phones we have sen come out of MWC this year. It may well be a good thing that LG scrapped it as it does nothing at all to set them apart from the pack of other phones who have decided to emulate the iPhone X notch. Whether the notch is going to be a good thing remains to be seen — I am unconvinced but will hold my final judgement until I have tried some of them.

The parade of the notches

The Israeli journalist goes on to detail the specs of this cancelled phone — 6 inch OLED display with an aspect ratio of 19:5.9 and a resolution of 3120 x 1440 pixels. 8MP front-facing camera and a pair of 16MP cameras on the rear, one f/1.6 and the other a wide-angled f/1.9 camera. Powered by a Snapdragon 845 and a 4GB/64GB and 6GB/128GB configurations with a 3000mAh battery onboard.

The article was publicised by Evan Blass who added that the device shown was the device scrapped in favour of the phone codenamed “Judy”. He went on to say that he was also told “by a little bird” that in the same venue that the G7 was shown off, a Q7 and a V35 also made an appearance…. along with a new watch.

LG made the first Google Android Wear 2.0 watches, and were considered by many to be a big step backwards in their design compared with their previous efforts. Hopefully this new watch will go back to their previous design language.

It seems that LG have a lot up their sleeve but for theirs, and Android’s, sake I hope that LG do more to differentiate themselves from the pack. Their LG G7 Neo phone that was scrapped seems to have been very much a “me too” device. How about some innovation LG?

What do you think? Are we at a point where hardware cannot be innovated on anymore?

Source: Ynet.
Via: @EvLeaks.
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Lindsay Gilmour
Lindsay Gilmour
2 years ago

“How about some innovation . . ”
Suggestions? Just how does a manufacturer differentiate these days?

Fred
Fred
2 years ago

I think I can see why they cancelled it. Compared to the Asus Zenfone 5z it’s virtually the same – but you can bet the price wouldn’t have been. If the G6 was $700 then LG couldn’t really cut the price to a more sensible level, and they can hardly make the case for better quality. Either manufacturers go for more innovative solutions to justify the extreme prices, or they cut those prices and the margins they allow. The manufacturers trying to grow market share can target and hit spec/price points of the big boys far enough out to embarrass… Read more »

Fred
Fred
Reply to  Scott Plowman
2 years ago

Quite a few years back. Things haven’t got significantly more worthwhile in years. When you are fixating on removing headphone jacks and ‘portrait’ cameras – you are at the ‘cupholder’ level.

Usually takes a few years for people to realise, but you can see with people looking at keeping phones beyond 2 years, they aren’t excited by what they see.

Which is a shame, there’s plenty of opportunities to deliver real innovation, but they aren’t being taken.

JamieS5555
2 years ago

I think the next challenge is for smartphone designers to place a camera and sensors under the display and have the display go transparent when the camera is being used (like the under display fp sensor). Then and only then will we have a phone with all display front with no notch and almost non existent bezels.

Paul Rigbye
2 years ago

“copying the notch of the iPhone X.” You mean the notch Apple copied from the Essential Phone?

Mr Andrew
Mr Andrew
Reply to  Paul Rigbye
2 years ago

I find the “Android People” are their own worst enemy by citing that they are apple copies when its apple doing the copying. The whole “copying apple” then becomes thrown around as fact when it’s not.
LG kinda had a notch with the v20, just off to the side of the secondary screen 😉