GIFs are so hot right now. They’re actually a lot of fun too, and Google is hoping to improve their ability to help people find, and share GIFs by announcing the acquisition of Tenor.
Google has announced that Tenor will continue to operate as a separate brand, though they will be ‘looking forward to investing in their technology and relationships with content and API partners’. As well, Google will be adopting some of their technology to improve search in ‘Google Images as well as other products that use GIFs, like Gboard’.
What’s your favourite GIF?