Boost Juice has today announced a sequel to their ‘Free the Fruit’ game which launched in 2016, with the new game, called ‘Find the Fruit’ offering users the chance to win free Boost drinks and discount vouchers just for playing.
Find the Fruit is a free to download from both Google Play and the iOS app store, that rewards players with the chance to win 1,000 free Boost drinks and other ‘juicy’ discount vouchers every day during the campaign which run from today, until Sunday, 27th of May 2018.
The game features ‘Mango Man’, who watched thousands of his fruit friends blended into delicious Boost Juice drinks by players he thought were on his side. Mango Man starred in the original game and is back and looking for vengeance! Unable to watch the injustice any longer, Mango Man has hidden his fruit friends and taken them underground.
Players must join forces with game hero Janine (aka Janine Allis, CEO of Boost Juice) to help her find the fruit ‘fruigitives’. When enough of these pesky ‘fruigitives’ have been found, players will be able to trade their fruit in store to receive Boost vouchers. The more fruit captured, the better the bounty you can collect!
Find the Fruit basically utilises location based tech to find the fruit, customers are encouraged to walk around their neighbourhood to find disguised fruits on their map to interrogate – in reality you can find plenty just sitting where you are, but it gives you options. Players will also have the capability to link the ‘Find the Fruit’ app to their Boost app to redeem prizes and receive in-game bonuses.
Boost Juice’s Chief Technical Innovation Officer, Christian McGilloway says ‘Find the Fruit’ allows for even greater in-app and in-store benefits for players.
We wanted to make the user experience as frictionless as possible, so have included features like a ‘Link Your Boost App’ function in game, letting customers connect their ‘Find the Fruit’ app to their Boost Juice app.
“Find the Fruit’ can identify if the user has the Boost App on their device via the URI method, and by clicking the button, it will direct them straight to their Boost Juice app. The process is almost instant and when connected, players can store their coupons safely inside their Boost App and redeem the coupon through the in-app store.”
Boost Juice have stated that the app game app will be rewarding players with over $3.7 million worth of prizes, including 1,000 free Boosts a day and discounts available to be redeemed on any Boost Juice drink.