Telstra and Football Federation Australia (FFA) today announced a five year mobile rights and sponsorship agreement, with Telstra securing the live mobile rights for football until 2023.
Under the deal, Telstra will create and launch the new “My Football Live App” with live matches available via the Telstra Live Pass for existing Telstra mobile customers.
The My Football Live App which will be the home of news, information and video for Australian Football on mobile devices and live streaming of the Hyundai A-League and select Westfield W-League, FFA Cup and National Team games.
Joe Pollard, Telstra’s Group Executive of Media and Chief Marketing Officer, said:
We are the home of live Australian sport on-the-go, and on our brilliant network we are committed to making games available live, fast and data-free to as many Telstra customers as possible.
We offer live streaming of every game of the AFL, AFLW, NRL and Netball seasons, on the leading mobile network in the country – and football is now joining the family. Adding the My Football Live App gives our customers a summer offering to complement the existing AFL, AFLW, NRL and Netball Live apps that are created by Telstra.
David Gallop, FFA CEO, said:
Our media rights strategy was to deliver content to as many Australians as possible and this new partnership with Telstra delivers on that commitment, helping us offer many more people the chance to watch the Hyundai A-League, Westfield W-League, the FFA Cup and our national teams live.
As we saw with Riley McGree’s scorpion kick, the Hyundai A-League can produce moments that generate millions of views globally.
And with women’s football the fastest growing part of the game, fans will now have the new option of watching the Westfield Matildas and Westfield W-League on the move through Telstra.
This is the first of a range of innovations FFA is working on for next season.
Telstra is currently working with the FFA to design and build the My Football Live App and will launch this with regularly updated Caltex Socceroos editorial content and player profiles, in time for the Socceroos journey to Russia in June. Live streaming in the app will commence for key games in the FFA Cup and every game of the Hyundai A-League 2018/19 season.
The My Football Live App will include live streaming and full match replays of all Hyundai A-League games which will be made available as a live, fast and data-free inclusion for Telstra mobile customers. In addition to Hyundai A-League games, the app will offer customers and Live Pass holders select FFA Cup, Westfield W-League, Caltex Socceroos and Westfield Matildas games, including Caltex Socceroos home friendlies and early round Asian Cup and 2022 FIFA World Cup qualification games.
The App will be free to download, with live matches being unlocked via the Telstra Live Pass. This live, fast and data free inclusion will be available to all Telstra mobile customers. Non-Telstra customers can purchase a $99.99 annual Live Pass, $16.99 monthly Live Pass, $4.99 weekly Live Pass.