Lyf Mobile, not to be confused with the Indian smartphone manufacturer of the same name, is an MVNO that’s launching in Australia today as a millennial focused Mobile Virtual Network Operator running on the Telstra network.
The new Telco is the brainchild of Todd Scott, a young entrepreneur from Melbourne, who felt the need to create a more millennial focused MVNO after a conversation with his mates showed that none of them were happy with the current offerings. The discussion led to two years of planning and research leading to the launch today of Lyf Mobile.
We developed this MVNO so young Aussies who are time poor and or on a budget can easily stay connected and not break their banks. It’s a company run by millennials, for millennials where we listen to our customers’ needs and thoughts on a range of community issues. LYF Mobile is stepping away from standard telco offerings to be a little bit different and offer a little bit more than just a great phone connection and we are thrilled to launch this across the nation.
Lyf Mobile runs solely online, with no bricks and mortar presence, though Lyf Mobile does offer customers access to a 24/7 Australian support line based in Melbourne to ensure customers are connected and happy with their service at all times.
The telco offers five month-to-month plans across their range, built on the Telstra 4G network and offering starter bundles from as low as $20 per month including unlimited calls and text to standard Australia numbers – though this ‘Nano’ plan as they call it includes just a minuscule 200MB of data per month. More likely, most people will start on the $25 plan which includes 1.5GB of data per month.
Lyf Mobile promises there’s exciting plans afoot over the coming months, with ‘exciting partnerships with local and national organisations which look to encourage young Aussies to talk about issues affecting their own lives and always stay connected to their family and friends’.
If you feel a Millennial focused MVNO can take care of your needs, head over to lyfmobile.com.au to check out what they have to offer.