Rumours of the demise of Virgin Mobile which began circulating in April have been confirmed today with Optus confirming that the Virgin Mobile brand will be phased out over the next two years.

Virgin Mobile first launched in Australia in 2000, as a partnership between Richard Branson owned Virgin Mobile UK and Optus. Optus purchased Richard Branson’s share of the Virgin Mobile brand back in 2006 and has operated it as a wholly owned subsidiary of Optus ever since.

Optus themselves are a wholly owned subsidiary of Singapore based telecommunications company Singtel and are currently the second largest telco in Australia.

An Optus spokesperson has said that Virgin Mobile customers will be able to continue using their service, which operates on the Optus network. Optus will be getting in contact with Virgin Mobile customers in the coming days to let them know what their options are moving forward.

The move to bring Virgin Mobile customers under the Optus branding, with a single marketing and support infrastructure makes a lot of good business sense.

For Virgin Mobile Staff working behind the scenes and at the 35 Virgin Mobile locations across Australia, an Optus Spokesperson said

Our policy is always to talk to those who may be impacted by these changes first. Any potential options for redeployment within the wider Optus business will be discussed with affected individuals at that time.

The Virgin Mobile Australia website is, at this time, still up and running, with no mention of the impending phasing out of the brand. You can still purchase pre, or post-paid mobile plans on month-to-month, 12 or 24 month contracts but if you do, you’ll have Optus in contact with you to discuss options soon.

Are you a Virgin Mobile customer? What are your thoughts?

    8 Comments
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    Jesse Kinross-Smith
    2 years ago

    Been with Virgin Mobile for at least 10 years.. probably more. Going to have to look at other options, though I’m still on contract for another 11 months, so will see how that pans out.

    Pamela May Maddock
    Pamela May Maddock
    2 years ago

    Very disappointed been with them since 2006

    Not
    Not
    2 years ago

    I may give Vodafone a go, I think

    Adam
    Adam
    2 years ago

    Walked past the Virgin Mobile store in the Perth CBD this morning and they had a sign up in their window that they wouldn’t be open today… Seemed suss 😛

    Adam
    Adam
    Reply to  Daniel Tyson
    2 years ago

    Hmm, strange; when I went past this morning before 9am they had the sign in the window. I went back just now (after 9am) and…they were open :/. Sorry! Maybe it was yesterday they were closed, just for a day, or something. Coincidence?

    Chris Rowland
    Chris Rowland
    Reply to  Adam
    2 years ago

    Entirely possible that they had a staff meeting on briefing staff ahead of the decision being made more public I guess.

    Angus Gibbins
    2 years ago

    I’m a Virgin Mobile customer, but only because of the perks it provides for Velocity members (discounts on flights, phone bills, points etc).

    I hate Floptus. As soon as the perks are done, I’m out.