Tuesday , June 5 2018

Optus confirms Virgin Mobile brand is being phased out


Rumours of the demise of Virgin Mobile which began circulating in April have been confirmed today with Optus confirming that the Virgin Mobile brand will be phased out over the next two years.

Virgin Mobile first launched in Australia in 2000, as a partnership between Richard Branson owned Virgin Mobile UK and Optus. Optus purchased Richard Branson’s share of the Virgin Mobile brand back in 2006 and has operated it as a wholly owned subsidiary of Optus ever since.

Optus themselves are a wholly owned subsidiary of Singapore based telecommunications company Singtel and are currently the second largest telco in Australia.

An Optus spokesperson has said that Virgin Mobile customers will be able to continue using their service, which operates on the Optus network. Optus will be getting in contact with Virgin Mobile customers in the coming days to let them know what their options are moving forward.

The move to bring Virgin Mobile customers under the Optus branding, with a single marketing and support infrastructure makes a lot of good business sense.

For Virgin Mobile Staff working behind the scenes and at the 35 Virgin Mobile locations across Australia, an Optus Spokesperson said

Our policy is always to talk to those who may be impacted by these changes first. Any potential options for redeployment within the wider Optus business will be discussed with affected individuals at that time.

The Virgin Mobile Australia website is, at this time, still up and running, with no mention of the impending phasing out of the brand. You can still purchase pre, or post-paid mobile plans on month-to-month, 12 or 24 month contracts but if you do, you’ll have Optus in contact with you to discuss options soon.

Are you a Virgin Mobile customer? What are your thoughts?

Daniel Tyson   Editor

Dan is a die-hard Android fan. Some might even call him a lunatic. He's been an Android user since Android was a thing, and if there's a phone that's run Android, chances are he owns it (his Nexus collection is second-to-none) or has used it.

Dan's dedication to Ausdroid is without question, and he has represented us at some of the biggest international events in our industry including Google I/O, Mobile World Congress, CES and IFA.

8 comments

  1. Jesse Kinross-Smith

    Been with Virgin Mobile for at least 10 years.. probably more. Going to have to look at other options, though I’m still on contract for another 11 months, so will see how that pans out.

  2. Pamela May Maddock

    Very disappointed been with them since 2006

  3. I may give Vodafone a go, I think

  4. Walked past the Virgin Mobile store in the Perth CBD this morning and they had a sign up in their window that they wouldn’t be open today… Seemed suss 😛

  5. I’m a Virgin Mobile customer, but only because of the perks it provides for Velocity members (discounts on flights, phone bills, points etc).

    I hate Floptus. As soon as the perks are done, I’m out.

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