Australia has been bereft of local choices for Android TV devices and now that we finally have one it is proving extremely popular, to our detriment.
In March Vodafone introduced their Android TV set top box, Vodafone TV, to Australians at a very competitive price. The Vodafone TV box is a great example of how Google want Android TV to operate — a simple, easy to use box with options to consume media from a multitude of options.
After not being able to buy an Android TV unit here in Australia for a long time it seems that Australians are confirming Vodafone’s trust in Android TV with it proving more popular than expected — we loved it in our review of it.
Unfortunately that has come at a price with Vodafone increasing the cost of the Vodafone TV box from $120 outright to $144. While it is still great value at $144 it is interesting that Vodafone have increased the price of it, just when it was selling well. Either they cannot keep up with the demand or they think this small increase won’t affect sales.
A Vodafone spokesperson told Ausdroid that:
“Vodafone TV has proven popular since launch, with people taking advantage of the range of payment options. While we review pricing periodically we make sure our prices offer great value while giving people flexibility with how they pay.”
Vodafone TV, if purchased with an eligible Vodafone TV plan before July, comes with a 12 month subscription to Netflix but can also be purchased outright for $144 or on a 12 month, 24 month or 36 month accessory payment plan (instore only). Any content subscription must be purchased separately by the customer and of course data charges may apply.
What do you think about this price increase? Will this amount affect your thoughts about purchasing Vodafone TV?