Over the last couple of years, Samsung has released a plus variant of its annual Galaxy S phone, but rumours suggest that next year, the Galaxy S10+ will be where this trend stops.
A report from South Korea’s The Bell indicates that Samsung is moving on from this dual release strategy, opting to merge the plus-sized Galaxy S variant with the Note line. There’s a number of obvious benefits for Samsung in going this way; for starters, Samsung saves on R&D budget only developing two major phone releases each year (Galaxy S and Galaxy Note), and it also avoids dilution of its message with a single phone instead of giving customers two choices at the start of the year.
More importantly, perhaps, this might save Samsung some money and allow it to put all its focus on one product; this means less of a risk to profits.
The move is really not that surprising; the overlap with the existing Note product was obvious from the start. With little difference in size between the Galaxy S Plus and the Note range, the only major differentiator (apart from the time of release) is the S-Pen, which is far more useful on that larger screen.
The strategy will ultimately pay dividends; the typical consumer usually chooses the smaller phone of the two (which has 99% of the same features at a smaller price) whereas those seeking a larger phone will – in many cases – opt to wait for the more feature-rich Galaxy Note release.
Speaking of which, there’s a new one coming in a couple of weeks now. Stay tuned.