As a HTC fan it’s been a tough couple of years in terms of financial reporting. HTC has suffered some fairly diastrous results over the last few years, but they’re looking to turn it around in 2019 with a reboot of smartphone sales in 2019.
The reboot involves a shift in focus to mid to high-end phones said HTC Taiwan president Darren Chen in an interview with DigiTimes. The company would also look to extend the life of their flagship phones like the HTC U12+, which has apparently seen ‘robust’ sales since it was announced in May.
According to Chen, HTC is also looking to extend their range to include more Blockchain based phones after their Exodus 1 sold out after its launch on December 1st.
There’s no real details on how HTC plans to ‘reboot’ their smartphone sales, but it would certainly be a bonus if they managed to get their phones back on-sale through our Aussie telcos – an unfortunate miss for the HTC U12+ which Scott found to be a really compelling device, despite some minor issues.
As the original Android smartphone maker, and a real innovator in terms of design and technology we have a soft spot for HTC and hope to see more from them in 2019.