+ Wednesday August 21st, 2019

Sonos may soon enter the headphones market, if a report from Bloomberg proves accurate.

The report is light on detail, but that’s what you expect from an early discussion on things like this from sources “familiar with the matter”.

It does make sense, though – the company recently went public with an IPO, and recently wrote to shareholders saying that half of music listening occurs outside the home. Publicly traded companies do often want to keep bringing their shareholders value, like moving into new markets where they can leverage their good name.

What’s not clear is quite how Sonos would move it’s existing app experience – bringing audio from multiple services and integrations with Google Play Music, Spotify and others, as well as the connected home multiroom audio experience – to headphones, where mobility and battery power is the name of the game.

Bloomberg says that the company’s move into headphones is still quite a way off, too – their source pegs it as next year (although you’d have to imagine that holiday-2019 would be desirable).

It’s a crowded market, especially at the high end. It’s also expanding, with new players all the time. There’s certainly room for Sonos to make a splash.

Click through to Bloomberg for the full report and analysis.

Source: Bloomberg.

Jason Murray   Assistant Editor

Jason Murray

Before discovering the Nexus One, Jason thought he didn't need a smartphone. Now he can't bear to be without his Android phone. Jason hails from Sydney, Melbourne or Brisbane depending on his mood and how detailed a history you'd like. A web developer by day with an interest in consumer gadgets and electronics, he also enjoys reading comics and has a worryingly large collection of Transformers figures. He'd like to think he's a gamer, but his Wii has been in a box since he moved to Sydney, and his PlayStation Vita collection is quite lacking. Most mornings you'll find him tilting at various windmills on Twitter - follow @JM77 and say hi!

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Les
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Les

Sonos – These are the clowns who, many many years ago, promised Google Assistant integration in its speakers. Years later, it still hasn’t happened.

Now they’re promising other products when they still haven’t got their existing products finished. Sonos might just be the greatest vapourware company of all time.

Mike Stevens
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“Publicly traded companies are required by law to keep bringing their shareholders value” – FTFY

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