+ Friday November 15th, 2019

Having doubled in price eighteen months ago, LogMeIn Inc. has again increased the price of its premium password manager LastPass Premium. In mid-2017, LastPass Premium was just $12 (or around $17.69 AUD) per year, when it doubled to $24 (or around $35.38 AUD).

Now, just eighteen months later, the price has gone up another $12 USD per year, settling at $36 (or around $53.08 AUD).

Unfortunately, though, it doesn’t seem that customers are actually getting anything more for their money. The beneficiary here is firmly LogMeIn, though undoubtedly some of that price increase will be taken up by overheads.

However, in 2019, when cloud computing and storage is getting cheaper and cheaper (rather than more expensive), one wonders exactly what cost increase could justify a 50% price increase. A user’s password vault (and other data) likely takes up less than a single megabyte of online storage, and the Internet traffic involved in allowing users access and syncing between devices could only be measured in megabytes each year.

In other words, maybe a dollar or two per year, per user. That leaves a good $35 (or around $51.6 AUD) for LogMeIn to use for other purposes. Of course it must pay staff, overheads and other things like any business does.

It must also, according to corporate lore, pay its owners tidy profits. What’s the best way to profit? Charge your customers more without offering more!

We could appreciate the jump in price if there was a new feature, or if literally anything had changed. However, the LastPass blog on the topic merely sets out what the product already offers, and implies that despite the price increase, the product is still good value for money.

I know that I, and likely many others, will be examining what other options are around come the end of my premium subscription end of year.

What do you make of the price increase?

 

Chris Rowland   Managing Editor

Chris Rowland

Chris has been at the forefront of smartphone reporting in Australia since smartphones were a thing, and has used mobile phones since they came with giant lead-acid batteries that were "transportable" and were carried in a shoulder bag.

Today, Chris publishes one of Australia's most popular technology websites, Ausdroid. His interests include mobile (of course), as well as connected technology and how it can make all our lives easier.

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Chandramouli Dorai
Guest
Chandramouli Dorai
Michael Delpach
Ausdroid Reader

That’s now on par with 1password in terms of pricing isn’t it?

Andrew Priest
Ausdroid Reader

I have now moved over to Bitwarden and will let my LastPass subscription lapse. Bitwarden works well in my experience and for open source with a $10 pro version is much better value.

Marty Glatz
Guest
Marty Glatz

Keeper Security

Phill Edwards
Guest
Phill Edwards

I use the free version of LastPass. What extra do you get in the paid version?

Daniel Gray
Guest
Daniel Gray

I use Enpass, about $10 fee on mobile and free on desktops. Use your own cloud storage to replicate your passwords.

OKTakeIT
Guest
OKTakeIT

I like the Enpass’ ‘one time payment of $12/platform’ business model. I can combine it with Google Drive, which gives a good 15 GB of storage (with a dedicated Google account). But since Enpass also offers sync to Box, with which I have a 50 GB storage, I prefer that. If one expects total privacy, feature to sync with a local OneCloud/NextCloud server is a bonus.

Adam
Guest
Adam

+1 for BitWarden from me too

Will
Ausdroid Reader

I found out recently that 1Password has an integration with HaveIBeenPwned, so I think it might be time to drop LastPass.

Ray Wells
Ausdroid Reader

BitWarden here. I pay the $10 a year but it’s worth every single cent!

Tibb So
Ausdroid Reader
Tibb So

What is the premium for again? Mine expired about a year ago and I just keep using it in the same way across about six Android devices and several Windows computers. I think i only paid for premium so I could use it on Windows Mobile back then.

Seems to have become a bit buggy since LogMeIn took over.

Snoozin
Guest
Snoozin

Me too! Stopped paying for it when they doubled the price. I am hesitant in trying others, especially open-source products for security reasons.

Russell Cook
Guest
Russell Cook

Time for another review of password managers so we can see if there’s more before it there?

Scott Plowman
Ausdroid Editor

we were just discussing that. and yes it is in the works. Any ones you want us to look at in particular?

Peter
Guest
Peter

I use Enpass, stores everything on Onedrive or Google drive etc

Ryan
Guest
Ryan

A comparison with 1Password for their enterprise offerings would be great

SeaWolf
Ausdroid Reader
SeaWolf

I’m using BitWarden, which I’ve found to be great and it’s free too.

luapbarb
Guest
luapbarb

Thanks for that. I had never heard of BitWarden. Looks great. Even has an option to create an organisation of 2 people for free.

Dallin
Guest
Dallin

I love and use KeePass. Free software, sync your database yourself with whichever cloud service you choose. There are a number of Android client apps available, both free and paid.

Myk Dowling
Ausdroid Reader

The concept of giving all my passwords to a provider seems crazy. Isn’t LastPass’s database a massive target for hackers?

OKTakeIT
Guest
OKTakeIT

Yes, LastPass’ database has been hacked quite a few times in the past.

The passwords are stored in encrypted forms. Encrypted in thousands of rounds. It’s practically impossible for the hacker to decipher.

OKTakeIT
Guest
OKTakeIT

Especially with the 2-factor authentication turned on, the hacker can’t pluck anything even if he gets access to the LastPass login credentials.

Joel
Guest
Joel

+1 for Bitwarden! I’ve found it’s more reliable than Lastpass and it even has a couple of extra features.

Tibb So
Ausdroid Reader
Tibb So

Something not dodgy.

Russell Cook
Guest
Russell Cook

1Password and other cloud based that cover Win, Android and Apple seamlessly and with family plans, something along the lines of to 1 to 3 (or 5) user packs. Cheers

Adam
Ausdroid Reader

Scott, it would be really helpful if you could pay particular attention to the “families” aspect of password managers. We have so many log ins for things for the kids and the ability to share those between both my wife and me while each having our own LastPass account is invaluable.

Jason Churchward
Guest
Jason Churchward

+1 for Bitwarden

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