Counterpoint research have released some fascinating research numbers from Q4 2018 that shows both the Pixel 3 and Oneplus 6T have taken significant portions of customers from Samsung, Apple and to a lesser extent Motorola and LG.
Pixel 3 numbers
Perhaps the Pixel shows a new direction for the consumer market, seeking faster security updates, a stick interface or better hang for their buck vs having the later brand recognised phone. The numbers simply put are that over 50% of Pixel 3 owners are former Samsung users and perhaps more supportingly is the migration of users from Apple devices to Google’s own branded devices totaling nearly 1 in 5 users at 18%.
In total, 83% of users on the Pixel 3 phone have come from only 3 brands with a further 14% coming from Motorola devices as their most recent phone.
OnePlus 6T customers
The OnePlus range of devices have been gathering momentum for a number of years, their quality improving and they’ve clearly learned from mistakes made. The OnePlus 6T is their latest flagship competitor and the baby for buck it offers is supreme.
This information has made its way to the consumer market and copied with their US carrier deal made an impact on the market with 37% of their buyers coming from Samsung devices, 16% from Apple and 15% from LG.
At the price point they’re offering, the OnePlus 6T offers massive bang for your buck with solid – top end specs at a high, mid-range device price, so I can’t say I’m surprised at their growing popularity.
Despite the brand loyalties that many users show over time, these numbers demonstrate that when they don’t feel they’re getting what they expect and pay for that users will move away to an alternative device, brand and ecosystem.