Earlier this morning, Optus has launched three new nbn plans, offering new customers in selected homes more speed and a range of Optus perks when they transition to the nbn.
Optus will offer two new nbn Broadband bundle plans which includes a phone line at no extra charge for $85/mth and $99/mth and a Broadband only plan for $85/mth.
Optus Head of Product, Shawn Van Graan said:
We are unveiling our new nbnTM plans, offering customers fast nbnTM speeds, with some great features that are perfect for families and data-hungry streamers.
As part of these plans, customers will receive an Optus Sport subscription and those who sign up to the $99/mth bundle plan (Min total cost $2475) will also receive a Fetch Mighty set top box and one premium channel pack. All standard, local and national calls, plus calls to Australian mobiles will be included as part of our two broadband bundle plans.”
The three new plans will offer customers the option to sign up to a month to month contract, giving them the peace of mind to leave their plan at any time if they are not satisfied with the speed or service.”
“These plans will be enhanced by some exciting new Optus nbnTM customer service initiatives, which ensure customers experience a smooth transition to the nbnTM. We will be announcing these details soon,” Mr Van Graan added.
Customers will receive an Optus Sport subscription and those who sign up to the $99/mth bundle plan (Min total cost $2475) will also receive a Fetch Mighty set top box and one premium channel pack.
Do Optus’ plans represent good value?
The general consensus is no, not especially. There has always been competition in the broadband internet space, but with the advent of the NBN, there are many more players and the playing field is a bit more even.
What we’ve found is that the smaller / newer players generally offer better value than the incumbent telcos (Telstra, Optus, etc). In this regard, Optus’ new plans do little to change the value proposition, but they do represent some better value than what they offered previously.
Starting at $85 a month for unlimited data, Optus’ plans are already pegged pretty high. Here’s a comparison of some relevant nbn plans, and you can see where Optus’ fit:
While you get the confidence of dealing with a bigger brand, I’m not sure that the extra $25 or more a month is worthwhile.