Optus has announced a special offer for kids around Australia today, offering free Optus Sports access to stream the FIFA Womens World Cup.
With only 17 days until the first ball is kicked, the complimentary offer aims to give women’s sport greater visibility and change the future Australian school children see.
By sharing one of the world’s greatest sporting events, Optus aims to promote greater equality for women’s sport.
Optus CEO Allen Lew said:
“We’re delighted that Optus Sport will bring the thrills and excitement of the FIFA Women’s World Cup to children across Australia and we hope our complimentary access to the event will capture the imagination of a new generation.”
School-aged children can redeem the complimentary offer by visiting their nearest Optus store from tomorrow, Thursday 23 May 2019. Children aged under 17 will be required to visit the store with a parent or guardian, while those aged between 17 and 19 can alternatively present a form of official identification.
The FIFA Women’s World Cup will be hosted in France for the first time and played throughout nine different cities. Ranked number six in the world, Australia are among 24 countries taking part and will seek a place in the final on 7 July in Lyon.
Optus Sport will have a number of crews in France during the tournament, including one dedicated to covering the Matildas, in addition to a main hosting studio.
Furthermore, the female-led broadcast team brings together some of Australia’s best female journalists and football talent to lead the 2019 FIFA Women’s World Cup coverage, including respected presenter and former Matilda, Amy Duggan, along with Heather Garriock, Alicia Ferguson, Mel McLaughlin, John Aloisi and Mark Schwarzer.
“We’re committed to taking the investment in women’s sport to a new level for Australian broadcasters through our unprecedented coverage and analysis of every Women’s World Cup match and delivering a world-class production,” Mr Lew added.
Complimentary access to Optus Sport for this FIFA Women’s World Cup provides:
- All 52 games of the FIFA Women’s World Cup live and on-demand
- Preview and review shows produced and delivered live by Optus Sport
- Mini matches and highlights from every match, allowing school children to catch up on all the action in France at any time
Today’s announcement follows on from the huge success of Optus Sport’s coverage of the English Premier League which concluded on 13 May to record numbers. The final round of the Premier League saw the highest ever viewing numbers for Optus Sport.