YouTube is the world’s largest video platform, and Google would like it easier for people to consume even more moving picture entertainment on the platform. To that end YouTube has announced its Movies and Shows store has arrived in Australia.
You can now navigate to the Movies and Shows store in YouTube and either rent or buy Movies and TV Shows from major and independent entertainment studios alike including Roadshow Films, Walt Disney Studios, HBO and the ABC. Purchased content will be available across you Google Account as many times as you like and rentals require you to start watching within 30 days and finish watching (as many times as you like) within 48 hours after first playback.
It’s an interesting step for Google to move more video content into YouTube, does this signal a potential end of the road for Google Play Movies or is it a broadening of Google’s cross services interoperability? Either way this makes complete sense for YouTube and may even be an indication that YouTube TV could come to Australia.