+ Tuesday November 12th, 2019

Google’s AMP protocol, or “accelerated mobile pages” is a feature that allows faster loading on mobile devices. However, the protocol also allows advanced features – one such feature is coming to Gmail early next month.

AMP in Gmail will enable quick replies and email management right from the inbox page. Filling forms, replying to calendar invites, adding to Google Docs comments, and image browsing are among the tasks the new feature will allow.

Initially the Gmail AMP rollout will only be available on the web-based version of Gmail, but the mobile version is sure to follow soon after. Other email providers like Outlook and Yahoo are expected to support the new email format as well.

On the techier side, AMP emails also have advanced security and privacy functions.

Additionally, the protocol supports interactive content embedded directly in the email, such as subscription management without linking to an external site.

Google has already partnered with certain companies to send out the new “dynamic emails”, including Pinterest, Booking.com and OYO. Companies are subjected to security and privacy auditing by Google before being cleared to send out AMP-enabled emails.

AMP for Gmail is currently in beta and will be rolled out to the general public on the 2nd of July.

Via: Engadget.

Scott Hunt   Freelance Contributor

Scott Hunt

Scott is a dual degree journalism/arts student at the University of Queensland and has been freelancing in the tech writing business for a few years now. He figured the best way to keep up with the latest tech news was to actually write about it. In his free time, Scott enjoys PC gaming, beer, and metal music.

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Tibb So
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Tibb So

AMP is fairly annoying and I’m sick of having to scroll down to find the link to the non-AMP version.

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