Huawei expects to sell 20 million Mate 30 Pros, and will let users unlock bootloader

Huawei’s Mate 30 Pro is official now, and it will be the first major smartphone from the company destined for western markets without Google’s services on board. While Huawei can’t do too much to allow users to get around that – lest it draw more ire from the US Government or Google – it can do a little.

That little appears to include allowing users to unlock the bootloader. While consumers might not understand what that means – and probably wouldn’t ever do it – for enthusiasts like us, that’s the magic phrase that means we’ll be able to (fairly easily) install the Google services we want on the Mate 30 Pro when it comes to Australia.

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Huawei consumer boss Richard Yu confirmed to reporters after the Mate 30 launch that bootloader unlocking will be available:

We limited [bootloader unlocking] because we wanted to guarantee more security for consumers. But this time we will leave more freedom for the consumers so they can do more customization by themselves. So we are planning to let consumers do that.

While great news for enthusiasts, it’s still not great for consumers, and given how many Android users rely – to some degree – on Google’s apps and services to make their smartphones useful, many are predicting the Mate 30 Pro won’t sell as well as its predecessors.

However, Huawei is unfazed. Yu confirmed some admirable goals for the Mate 30, even with the lack of Google apps. In discussion with Android Authority, Yu said that the company expects the device to ship roughly 20 million units, while acknowledging most of those sales will be in China (where Huawei devices never had Google apps to begin with).

20 million devices – given the P30 series’ 16 million units shipped – seems like a difficult target to reach, given the P30 easily sold in western markets with broad appeal.

Last modified on 22 September 2019 8:42 am

Chris Rowland: @ozcjr Chris has been at the forefront of smartphone reporting in Australia since smartphones were a thing, and has used mobile phones since they came with giant lead-acid batteries that were "transportable" and were carried in a shoulder bag. Today, Chris publishes one of Australia's most popular technology websites, Ausdroid. His interests include mobile (of course), as well as connected technology and how it can make all our lives easier.

View Comments (3)

  • This is great news. With custom rom possibilities (such as Lineage OS) users won't have to deal with EMUI jank and can go straight to a cleaner android experience.

  • So you buy the mate 30 , then you unlock the bootloader and load your Google apps ,
    What would you expect as far as software updates go and the maintenance that you would normally receive on a non restricted device ?

  • So Huawei is basically going to allow users to have their Huawei Mate 30 Pro the ability to either have their smartphone the ability to have Google apps available on their Mate 30 Pro?? Will this cost extra or free??