Foxtel has launched a loyalty program called Foxtel First, which is aimed at rewarding customers based on their loyalty and tenure with the company as a customer.
Foxtel First has four levels of rewards / benefits depending on how long you have been a customer with Foxtel. For example:
- Bronze level – for customers who have been with Foxtel for up to 3 years and includes experience focussed rewards which includes tickets for sporting and cinema events, like cricket, A-League, and the Grand Prix, as well as competitions to win tickets for exclusive experiences.
- Silver Level – for customers who have been with Foxtel for 3 to 8 years, will offer exclusive offers including advances for some of Foxtel’s content.
- Gold level – for customers who have been with Foxtel for 8 to 15 years, will offer discounted iQ4 access and free multi-room set up.
- Diamond Level – for customers who have been with Foxtel for 15 years plus, will give customers on this tier free iQ4 set up and priority customer service.
Customers who sign up for Foxtel First rewards will receive a free movie rental.
Foxtel CEO, Patrick Delany has said that the Foxtel First rewards/loyalty program has been developed to respond to the demands of Foxtel customers who want to be rewarded for being loyal customers of Foxtel.
“Foxtel First is another step in our strategy to provide our customers with the best in TV and on demand all in one place, at the best value.
“The launch of Foxtel First is about recognising our customers’ loyalty based on how long they have been with us. It delivers customers more value through experiences and benefits which only get better the longer they have been with us.
“We have sourced great rewards for our customers through our network of partners across sports, cinema, music and TV. We’ve also lined up our best technology and priority service for our most loyal customers to make sure they are experiencing the best of Foxtel.
“The great thing about Foxtel First is it’s free to join and this is only the beginning. Foxtel First will continue to grow with more benefits and more rewards to be added in the coming months,”
Foxtel First is free for Foxtel customers to sign up to. However, if you are a Foxtel Now customer, sadly you are excluded from the program and the same goes for customers who get their Foxtel service through Telstra – which has its own rewards program.
Foxtel has said that it will honour the tenure of customers who switch from their Foxtel service from Telstra to Foxtel directly.
Foxtel has said that it plans to expand its loyalty program to entice customers onto longer tenure with the paid subscription service through the introduction of more rewards and incentives for its Platinum customers – including Netflix subscriptions.
Will these changes be enough to make Foxtel a more appealing long term commitment in the face of much cheaper (and more varied) streaming options? Only time will tell ..