The ongoing effect of Coronavirus is worldwide, many areas predictable, but some perhaps not so easy to foresee. One that wasn’t quite so easy to predict is the need for Netflix to reduce their streaming quality to Europe. Interestingly, not for a reason you would expect; but to ensure that continued Internet service can be provided to all.
Netflix issued a statement to Business Insider:
Following the discussions between Commissioner Thierry Breton and Reed Hastings – and given the extraordinary challenges raised by the coronavirus – Netflix has decided to begin reducing bit rates across all our streams in Europe for 30 days. We estimate that this will reduce Netflix traffic on European networks by around 25 per cent while also ensuring a good quality service for our members.
The maths is pretty simple in the grand scheme – SD streams will use approximately 1GB of data per hour. An HD stream uses 3GB and by reducing their streaming quality to SD. Netflix has done their part to ensure users can still enjoy content without pushing core networks to breaking point.
How would you feel if Australia’s Netflix quality gets reduced to ease the strain on our broadband network?