Ahhh Netflix, the time-hole that has brought the need for decent Internet speed to so many homes. Binge watching entire TV series across a weekend, or a movie franchise is nothing unusual in the current era but there are subscribed users who are paying for the service that they’re just not using.
While it would be quite fair of Netflix to just keep taking your money, they are taking the opposite approach. They’re identifying inactive users and offering them the option to opt-in and remain on the service or have their service cancelled.
In a recent post, Eddy Wu from Product Innovation at Netflix said
So we’re asking everyone who has not watched anything on Netflix for a year since they joined to confirm they want to keep their membership. And we’ll do the same for anyone who has stopped watching for more than two years. Members will start seeing these emails or in-app notifications this week. If they don’t confirm that they want to keep subscribing, we’ll automatically cancel their subscription.
If you change your mind at a later time, you can resubscribe within 10 months to still have any favourites, watched lists and viewing preferences still in place. The pro-active approach will certainly endear them to many users, saving them money as well as the time and hassle of cancellation.