Google introduced the ability to have your user data automatically deleted last year. Now they’re building on those features to make them on by default for new accounts.
What does that mean? After 18 months any location data (which needs to be enabled) and your Web & App activity will now be set to automatically delete itself after 18 months. For existing users who have not activated Auto delete on their account Google will be providing a prompt.
Users will periodically be reminded to review auto delete settings via email as well as security pop ups when viewing your account settings. Google has committed to rolling out enhanced data retention across more of their products as time goes on — it is a good idea for you to keep an eye on your data and how it is used too.