In a surprise possibly game changing move Australian streaming Pay TV operator Fetch TV has partnered with Metrological, a global cloud TV app store.
Metrological, a Comcast company, enables operators to seamlessly integrate their TV and OTT content into a single viewer experience. The cloud-based Application Platform delivers a complete product suite for monetisation, onboarding and managing the lifecycle of apps and premium OTT services on any device.
From next year, Fetch subscribers will gain access to a range of additional apps and OTT services, complementing the apps that are already available on the Fetch service. Fetch will also be utilising the Metrological Lightning Framework to provide GPU accelerated rendering of the Fetch user interface, resulting in noticeably smoother transitions and animations.
Speculation is that some of the new apps which will be available to Fetch set top boxes are NBA League Pass, NFL Game Pass and Disney+.
Scott Lorson, CEO of Fetch TV said:
“The worlds of traditional broadcast TV and OTT services have collided, driven by consumers’ insatiable appetite for more and varied content. As a master aggregator, Fetch is focused on constantly expanding our content offering and on delivering a truly integrated user experience. The partnership with Metrological enhances our ability to do both and provides a clear path for servicing the long tail of great content now available”.