Asus Republic of Gamers is a name as well known in gaming circles as IKEA is in furniture. So it makes very little sense for them to team up, but they have with a clever vision of a new and exclusive range of gaming-furniture solutions designed to level up gaming experiences in the home — and inspire players to discover new and exciting ways to embrace their gaming lifestyle.
One thing that COVID-19 has done for us is to push much of our lives online for work, social and particularly, play. It’s with this in mind and the expanding, connected nature of our lives that the vision of a ROG range at IKEA came to be. At this time it’s the initial concepts that have been hatched, but it’s not yet available at a retail level. This is expected overseas (initially China) by February 2021 and expanding through the rest of next year.
Ewa Rychert, Global Business Leader of Workspace for IKEA said:
By teaming up with ROG, IKEA wants to combine home furnishing knowledge with ROG’s expertise in creating exceptional gaming experiences. Together, we set out to help the many gamers, and their families, welcome gaming home through developing a new range of affordable and ergonomic gaming furniture and accessories, designed to increase performance while also blending in beautifully to homes.
The inference is that we may well see desks, chairs, shelving and general storage that is aligned to the ROG look and feel. It’s a partnership that offers some interesting potential for the future, so stay tuned.