Optus will roll out their parent company Singtel’s “Gomo” brand soon as a digital-only offering in the mobile MVNO market promising straight-forward subscription pricing for value-conscious Australians seeking easy mobile connectivity.
To control their account Gomo customers will have to use the Gomo app for onboarding, service and payments. This continues the recent cost-cutting trend set by digital only mobile operators Belong (Telstra), Circles (Optus) and Felix (TPG). Every time you visit a mobile operators store or call them for help it costs a lot more money compared to tech/billing support via live chat.
Gomo customers will be able to use the full Optus 3G/4G coverage network as well as the small but growing 5G network.
Matt Williams, Optus Managing Director of Marketing and Revenue, said
Gomo is the go-to solution for Australians who just want more affordable, mobile connectivity, plain and easy. We know customers prefer digital service options, so we’ve prioritised that in our offering, along with flexibility and simple activation, so value-seekers get everything they want, and nothing they don’t.
Gomo is set to be the real challenger brand of the MVNO market – just as Optus is the challenger in the MNO market – and we plan to really shake up the market with what Gomo has to offer
Gomo leverages what Optus parent company Singtel has learnt from it’s successful Gomo mobile app only service in Singapore, the Philippines, Indonesia and Thailand.
If you or you or your family members have used the Singtel Gomo mobile service overseas please let us know in the comments what the experience was like.