In early November last year 2020, Optus announced it had reached a deal to buyout the biggest MVNO in the country, Amaysim, which did surprise many given Optus was launching its own budget brand, Gomo, but it seems that the sale of the brand has now been given the green light to occur from shareholders and investors in the company.
Shareholders yesterday agreed to sell the company to Optus, meaning all Amaysim customers will remain with the brand which will now become a subsidiary and budget brand for Optus.
Optus have stated that they will continue to operate the brand upon the deal closing on 1 st February.
Of course, the agreement reached to sell the company to Optus comes as no surprise as mid last year, Amaysim did announce it would begin the process of searching for a new telco to provide network coverage and supply to its customers, threatening Optus who had held this agreement in place since Amaysim launched here in Australia back in November 2010.
Speaking to shareholders and the media, Peter O’Connell has stated that:
“We are very pleased that shareholders have voted in favour of the sale of Amaysim’s mobile business to our long-term strategic wholesale partner, Optus,” and that “Optus is inheriting an incredibly talented team, who have built Australia’s largest mobile virtual network operator with an enviable net promoter score and amazing culture,”
The ACCC has also stated that it would not oppose the sale of Amaysim to Optus.
However, it does beg a couple of questions, such as, what does this mean for competition going forward for consumers and prices but also, what does this mean for Optus’ Gomo brand given Amaysim and Gomo operate in the same budget MVNO space for customers?
We shall wait to see what Optus next move will be once the sale is completed.