Amazon Prime is one of my personal favourite streaming services, and with motorhead content like old Top Gear and The Grand Tour, it keeps me plenty amused when there’s not much else on.
You can already use Amazon Prime on just about everything, from Google TV to most smart TVs, and you can watch content on most tablets, phones and PCs too.
However, if you were using an iPhone, iPad or Apple TV there was a bit of a limitation; you couldn’t rent or buy content on your device – you’d be prompted to buy or rent it elsewhere, and then it would become available on your iOS device.
Well, from today, that’s changed.
Prime Video customers in Australia can now rent or buy hundreds of thousands of video titles – including new-release movies, TV shows, classic movies, award-winning TV shows, and Oscar-nominated movies – all directly from the Prime Video app on iPhone, iPad and iPod touch (iOS 12.2 or later) and Apple TV 4K and Apple TV HD.
One might assume that this limitation existed because Amazon didn’t want to share revenue for in-app purchases with Apple, and that this might now have changed.
Regardless of what’s going on behind the scenes, as the customer, the service has improved for you and that’s what counts.
Will you be hiring an Amazon Prime movie to watch tonight?