Peloton, the interactive fitness platform used by celebs including US President Biden, TV host Ellen Degeneres and Tennis great Roger Federer, today announced plans to launch in Australia, marking the brand’s entry to the Asia Pacific Region.
Peloton aims to bring the energy and benefits of studio-style workouts to the comfort and convenience of home for Australians who are increasingly working from home several days a week and may have quit gym membership since Covid.
For its Australian debut, Peloton will introduce the original Peloton Bike used by millions worldwide, the Peloton Bike+ providing more features and the Peloton App, with content across 10+ fitness disciplines including indoor cycling, running (outdoor and indoor), cardio, strength, yoga and more.
Australians who buy a Peloton bike will be able to choose from thousands of workouts with real-time motivation and curated playlists featuring their favourite artists, including Beyoncé and The Beatles as well as ride live with other users whether they’re friends or celebrities.
Peloton’s official launch in Australia is slated for the second half of 2021, where consumers will be able to purchase the Peloton Bike and the Peloton Bike+ online or through the brand’s physical retail showrooms across key Australian cities, including Sydney and Melbourne.
These interactive showrooms will provide an opportunity for consumers to experience Peloton firsthand and learn more about the live studio experience they can bring home.
Kevin Cornils, Managing Director, International for Peloton said:
“Health, fitness and sport is a central part of Australia’s DNA, which is why it was a natural decision to launch Peloton in Australia as our first foray into the Asia Pacific region”
“Our global growth is fuelled by our passionate, growing community of over 4.4 million Members who choose Peloton as their go-to fitness solution, anytime, anywhere. We cannot wait to share more details in the coming months about how Australians can experience what has become a global fitness phenomenon”
The Peloton Bike and Bike+ will cost $2,895 and $3,695 respectively (inc GST). The All-Access Membership, which enables Members to access Peloton content using the Peloton Bike or Peloton Bike+ and create accounts for the entire household, will be $59 per month. The Peloton App, which hosts an library of content that requires no Peloton equipment, is included with the All-Access Membership.
Aussies interested in buying a Peloton Bike and signing up for a subscription can register their interest to be first in line for deliveries or just to receive further information on timing and launch plans at the One Pelaton site.