Optus has challenged the Telstra Plus program with an arguable more useful service called SubHub simplifying content subscriptions and memberships by putting them in one place, allowing eligible Optus postpaid customers (Mobile, Optus Fetch, NBN etc) to save money by bundling several subscriptions into their Optus bill and getting a 5-10% discount on them all.

As a sweetener new SubHub members get free 12 months membership to Amazon Prime (not for existing Prime members), 3 months free Kindle Unlimited, 3 months free Calm wellness app and 1 month free Inkl news app.

Some Optus customers have reported that they’ve been able to cancel existing Amazon Prime memberships, get a prorata refund and then signup for Optus Subhub to get free Amazon Prime for 12 months.

SubHub complements the recently announced Optus Living Network strategy, aiming to put Optus customers in control of how they personalise their technology and telco experience with unique network features.

Optus TV, Content and Product Development VP, Clive Dickens said:

“The pitch is simple – in an increasingly complex and growing universe of digital content subscriptions, our customers tell us that they find it hard to keep track of exactly what subscriptions they have, are active, and how much they pay for them.”

“With SubHub, we have turned the table on complexity with a single platform allowing customers to bundle their multiple new and existing subscriptions, enjoy them as they need them and pause them when they don’t, with just a few clicks.”

“Customers will be able to access their content subscriptions and digital memberships through the My Optus App and www.SubHub.com.au”

“We have a range of popular content brands and subscription partners with SubHub and will continue to expand with more options customers love from other local and global partners”

Mr Dickens added the launch of SubHub will include complimentary trial content subscriptions for customers, who can also then earn up to 10% off when they bundle multiple paid content subscriptions in the new SubHub platform.

Key subscription partners and memberships

Optus will launch SubHub with subscriptions and memberships available from a number of providers including Amazon Australia (Prime membership which includes access to free shipping on Prime eligible orders, Prime Video, Prime Gaming, Amazon Music, Prime Reading and more) and Kindle Unlimited which brings you millions of titles and thousands of audiobooks, in addition to health and wellbeing partner Calm, the leading mental wellness brand with the #1 app for sleep, meditation and relaxation.

Coming soon partners include Netflix, Paramount+, Fetch TV, BritBox, Fiit, pan-Asian entertainment content service iQiyi, factual content and entertainment specialist provider iwonder, and even more Amazon services which are scheduled to be integrated into SubHub over the remainder of the year.

Optus Sport including OS Fitness will also be included at no extra additional cost for all SubHub customers.

Australian start-up inkl – a global news media aggregator featuring The New York Times, Financial Times, The Guardian AU and Economist will also be available at launch.

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Really annoying to see useful systems like this, be restricted to postpaid customers only.