Following the, far more subtle, dig at Apple in early October 2021 Hiroshi Lockeimer has given Apple both barrels. Taking aim at its now documented “lock-in” strategy, questioning the morals of using Apple customers against users of competitors products.
Apple’s iMessage lock-in is a documented strategy. Using peer pressure and bullying as a way to sell products is disingenuous for a company that has humanity and equity as a core part of its marketing. The standards exist today to fix this. https://t.co/MiQqMUOrgn
— Hiroshi Lockheimer (@lockheimer) January 8, 2022
Unsurprisingly, the tweet was met with mixed reactions ranging from users returning fire to outright tantrums (We don’t want your kind on our platform), even a few constructive comments. While this wasn’t really a surprise, it did prompt Lockheimers to follow up a couple of days later with some points of clarification:
Tons of great discussion following my tweet over the weekend. Thank you for that. I wanted to follow up with some thoughts and clarifications:
— Hiroshi Lockheimer (@lockheimer) January 10, 2022
If you’re looking for a TL:DR version of that thread then here it is:
- Google don’t want iMessage on Android, they want Apple to adopt a universal standard ie. RCS
- The messaging mess (iMessage, Google Messages, WhatsApp, Messenger, Signal, Telegram etc) can, in part, be resolved by incorporating RCS to both major platforms
- RCS can provide both sides with a more secure messaging option between Android and iOS users
- Lockheimer stated: By not incorporating RCS, Apple is holding back the industry and holding back the user experience for not only Android users but also their own customers
- Google is willing to engage with Apple to make this happen
There’s a lot to digest there and there’s no question that the blue bubbles are a “flex” in certain circles. So from a business standpoint, opening messaging to Android may hurt Apple. It — As Lockheimer stated — has the potential to improve messaging for everyone.
What would you do if you were in a position to take action at Apple?