It started with a tweet from Hiroshi Lockheimer, with the pressure steadily increasing over time. Now Google has raised the stakes in the messaging mayhem, adding a “get the message” page to the Android domain.
Noting that the continued pressure isn’t about bubble colour — although, if you’re on Android it is regular to get mention of Green bubbles from your Friends — it’s about the user experience. A message between iPhone and Android users with any media, or in group chats “works” but not brilliantly. SMS isn’t secure, Media is compressed and you can’t see who has read what.
The adaptation of RCS universally, would improve messaging experience for everyone:
Apple turns texts between iPhones and Android phones into SMS and MMS, out-of-date technologies from the 90s and 00s. But Apple can adopt RCS—the modern industry standard—for these threads instead. Solving the problem without changing your iPhone to iPhone conversations and making messaging better for everyone.
Google has even gone to the extend of noting that Whatsapp and Signal are messaging options that don’t have this inherently broken setup. It’s easy to point the finger at Apple, but when iMessage is such a drawcard to the Apple platform, why would they change it to make non-Apple users experience better?