If you’re a regular YouTube watcher, then it’s well worth investing in YouTube Premium. For $14.99 a month, you get to enjoy YouTube without those blasted adverts!
But if you’re already at peak subscription and prepared to wear the ads, then you may have noticed more ads lately.
A lot of users have noticed this in fact, with some reporting as many as ten unskippable adverts. The ads that fire up when you first start a stream are referred to as bumper ads, typically not long.
hmm…this may happen with a certain type of ad format called bumper ads, since they're only up to 6 seconds long. if you'd like, you can send feedback directly from YouTube via the send feedback tool
— TeamYouTube (@TeamYouTube) September 7, 2022
In reality, if you’re not on a Premium account for YouTube you’re not a customer, you’re a product being sold to advertisers; paying for the service with your time.